User Expectations with Mobile

Kristina Bjoran from UX Booth posted some important and interesting stats about user expectations with mobile. Some notable highlights:

  • Mobile is a critical part of overall brand experience
  • Usability and experience are more important to mobile app users than brand name alone
  • Experience is important - mobile app users look to others for recommendations on mobile apps
  • 38% are not satisfied with most branded apps
  • 76% want ease of use
  • 69% of users have a negative perception of the brand if the app is not helpful or useful

As with all user experience understand the problem space clearly and provide usefulness through your product or service. Ensure you do a few things exceptionally well and be known for it rather than extending your brand into fringe territories you cannot win.